Case Studies & Blogs

Driving Innovation: Alpha Auto Group’s Stunning New HQ in Mayfair, London

When AAG came to us for their new Mayfair office, they needed more than just a one-size-fits-all approach. With varying room layouts, tight deadlines and no onsite IT team, they had some big challenges to overcome. 

About Alpha Auto Group (AAG)

Alpha Auto Group (AAG), based in Toronto, are the largest Canada-based car dealership group in the world. On October 6, 2023, Alpha Auto Group completed acquisition of Lookers, PLC, a leading auto retailer in the UK and Ireland.

Identifying the challenges

The client faced several challenges in their new Mayfair headquarters. Their office included a variety of spaces, ranging from small huddle rooms to a large boardroom, each requiring a bespoke solution that integrated seamlessly with Microsoft Teams. Additionally, the project had to meet tight deadlines, involving close coordination with contractors and project managers to ensure everything was ready for the grand opening. Compounding these challenges was the absence of an onsite IT team, meaning the technology needed to be simple to manage remotely to minimise downtime and maintain operational efficiency.

Delivering a solution

To overcome the client’s challenges, we delivered a fully tailored, end-to-end solution that combined innovative meeting room technology with seamless integration and proactive support.

We started by collaborating with their IT team to thoroughly review their specific requirements and analyse the architect’s plans, which provided crucial details such as room dimensions, cable pathways, and power and data outlet locations. Information surrounding room dimensions, acoustics, and lighting, helped us design the ideal setup for each space. Based on these insights, we implemented a customised mix of Poly solutions:

Huddle Rooms: Outfitted with Poly X30 systems and TC8 control panels, delivering user-friendly, high-quality video conferencing tailored for smaller spaces.

Boardroom: Equipped with the state-of-the-art Poly X70 system and TC10 control panel, ensuring an exceptional conferencing experience in a larger, more complex environment.

Each solution was Microsoft Teams Room certified, ensuring flawless integration with Lookers’ existing platforms.

To meet the tight project timeline, our team collaborated closely with project managers and onsite contractors, ensuring every milestone was hit without delays. The result was a fully functional, future-proof setup delivered on time for the grand opening.

Understanding the client’s need for remote management, we onboarded all devices onto Poly Lens (device management portal) and the Microsoft Teams Room Pro Management portal, providing complete visibility and control over their systems from any location. For ongoing reliability, we included a maintenance package. This ensures swift issue resolution, minimal downtime, and uninterrupted performance, offering long-term peace of mind.

With the new solutions in place, Lookers’ Mayfair office is equipped with technology that’s intuitive to use, reliable and perfectly suited to their needs.

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