About the Organisation
Rapid delivered a bespoke commercial projector installation for Saint Paul’s Market in Birmingham, overcoming a complex AV challenge that three other companies were unable to solve. The result is a flexible projection solution that enables the venue to host live sport, presentations and large-scale events throughout the year.
After approaching several AV companies without success, Saint Paul’s Market partnered with Rapid to find a solution that others believed wasn’t possible.
The Challenge
Saint Paul’s Market wanted to install a large-format display that would allow customers throughout the venue to enjoy major sporting events, including the recent FIFA World Cup.
However, the building’s high ceilings, industrial architecture and abundance of natural daylight made the project particularly challenging. There was no obvious location to mount a projector that would provide clear visibility across the venue, while maintaining the aesthetic and functionality of the space.
Having already been turned away by three other AV companies, the venue needed an experienced technology partner capable of designing a bespoke solution and they needed it delivered quickly in time for the tournament.
Delivering the Commercial Projector Installation
Working closely with the client, we carried out a detailed assessment of the venue, analysing ceiling height, throw distance, viewing angles and ambient light levels to determine the most effective projection solution.
To overcome the challenging environment, we specified a high-brightness projector exceeding 10,000 lumens, ensuring bright, vibrant images even in the naturally lit space.
The projector was mounted to the venue’s DJ booth using a bespoke installation designed to provide the necessary ventilation while maintaining safe operation. To maximise flexibility, the projector was installed on a motorised lift, allowing it to be electronically lowered for events and retracted when not in use, preserving the open feel of the venue.
Following the success of the initial installation, the client returned to Rapid to install a second display, ensuring customers seated throughout the venue could enjoy the same viewing experience.
The Impact
Saint Paul’s Market now benefits from a flexible, professional display solution that supports a wide range of events throughout the year.
The venue can stream live sporting events directly through Apple TV, creating an immersive viewing experience for customers, while the motorised projection system also provides the flexibility to host presentations, live entertainment and private events with ease.
Most importantly, Rapid delivered a solution where others couldn’t, overcoming complex installation challenges to provide a reliable, high-quality system tailored specifically to the venue’s unique environment.
Project Summary
By combining careful planning, specialist engineering and the right projection technology, Rapid delivered a bespoke AV solution that transformed how Saint Paul’s Market hosts live events. The result is a versatile, future-ready system that enhances the customer experience while providing the flexibility to support the venue’s evolving needs.
